PAPERTRAIL
Privacy Policy
How PAPERTRAIL collects, uses, protects, and shares information, including SMS consent for lead generation alerts.
Effective date: April 21, 2026
Overview
This Privacy Policy explains how PAPERTRAIL collects, uses, and protects information when you use getpapertrail.app, submit a form, enter into a direct agreement, or opt in to receive SMS communications from PAPERTRAIL.
PAPERTRAIL is a hobby project that helps notify users when prospects submit lead forms connected to printed media campaigns.
Information We Collect
We may collect information that you provide directly or that is generated through use of the service, including:
- Name, email address, phone number, and other contact details.
- Business or campaign details submitted through PAPERTRAIL.
- Prospect form submission details, such as inquiry information provided through a lead form.
- SMS opt-in status, opt-out status, and communication preferences.
- Basic website, device, and technical information used to operate and secure the service.
How We Use Information
We use collected information to operate PAPERTRAIL, deliver lead generation alerts, respond to support requests, manage communication preferences, maintain security, prevent misuse, and improve the service.
If you opt in to SMS messages, PAPERTRAIL may use your phone number to send lead generation alerts when prospects fill out a form.
SMS Communications
PAPERTRAIL may send SMS alerts to users who opt in through a web form or direct agreement. Messages may include lead generation alerts when prospects fill out a form.
Message frequency is approximately 1-3 messages per week, but may vary based on form activity. Message and data rates may apply. Reply STOP to opt out. Reply HELP for help.
SMS Consent Sharing
SMS opt-in consent and phone numbers collected for SMS communication purposes will not be shared with third parties or affiliates for marketing purposes.
PAPERTRAIL does not sell SMS consent information or phone numbers.
How We Share Information
PAPERTRAIL does not sell personal information. We may share information with service providers only as needed to operate, host, secure, support, or deliver the service. We may also disclose information if required by law or to protect the rights, safety, or security of PAPERTRAIL, users, or others.
Data Retention
We keep information only as long as reasonably needed to provide PAPERTRAIL, support users, maintain records, comply with legal obligations, resolve disputes, and enforce agreements.
Security
We use reasonable administrative, technical, and organizational safeguards intended to protect information. No website, database, or transmission system can be guaranteed to be completely secure.
Your Choices
You may request access, correction, or deletion of your information by contacting us. You may opt out of SMS messages at any time by replying STOP. For SMS help, reply HELP or contact PAPERTRAIL using the details below.
Contact
- Email: info@getpapertrail.app
- Phone: 616-558-6495
- Mailing address: 7637 Gemstone St, Groveland, FL 34736
- Website: https://getpapertrail.app